Make your app dynamic, effortlessly

Plotline helps product and marketing teams make rapid changes to their app, so they are less dependent on engineering to achieve their onboarding and adoption goals.

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Trusted by fast-growing mobile app companies

Introduce a variety of UX patterns without code

Choose from stories, videos, spotlights, tooltips and more to personalize user journeys in your app

Stories

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.

tooltips

Google Pay uses tooltips to activate new users

Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.

Videos

Zomato uses a PiP video to introduce "ZPL"

To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.

Zomato uses a PiP video to nudge users to use ZPL

spotlights

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.

Jar uses Plotline's Spotlight feature to improve adoption of GoldX

animations

Candy Crush uses animations to guide new users to play effectively.

Candy Crush uses fun animations like guiding fingers to visually teach new players the swiping mechanics, building confidence for independent play.

Floaters

Uber uses a floating button for quick access to current ride details

Uber lets users explore other parts of the app while having a simple way for them to come back to their current ride - using a floater.

In-Line Widgets

Run experiments with in-line widgets. No engineering effort.

Insert native content in any section of your app to test new messaging, design, journeys and more

Set up native widgets that fit in-line with your app

Showcase value props or offers with Stories

Give personalized experiences with recommendations

In-App Nudges

Improve activation, feature adoption and retention with In-App Nudges

Communicate with users with multiple UI elements in your app

Improve onboarding with guided tours and tutorials

Drive new feature adoption with announcements

Increase LTV with contextual messaging

Gamification

Drive deeper engagement with Gamification components

Engage your users with gamification-like elements

Reward your users with scratch cards

Add randomness with spin-the-wheel

Collect data and boost fun with quizzes

"We brought in Plotline to increase onboarding and product adoption within our app. Only a few weeks in, Plotline has helped us effortlessly create in-app experiences and significantly reduce the burden on internal teams. We can move faster and have seen strong conversions on our early campaigns."

Carter Hansen

Head of Marketing

How It Works

Design -> Target -> Launch and Iterate

Measure impact of your experiments with Plotline

Use Cases

Built to solve use cases across the funnel

Make your app dynamic for users in any lifecycle stage

Onboarding new users

Guide new users to their aha moment quickly and improve onboarding

Improve activation

Adoption growth

Launch features and communicate their benefits with a variety of in-app nudges

Improve adoption

Conversions and monetization

Convert on-the-fence users with timely nudges and drive user LTV

Improve conversions

Don’t Just Take Our Word For It

Hear from those who're already working with us

"We were impressed by Plotline's product stability and performance which is why we partnered with them."

Piyush Gupta

Head of Product, Loop

"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."

Kate Montgomery

Head of Product Marketing, Step

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Executive VP - Growth

“Being able to launch new in-app messages without app releases is a major growth driver.”

Damini Mishra

Product Lead, Khatabook

"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."

Carter Hansen

Head of Marketing, Step

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."

Aditya Bhatt

Product at Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Head of Growth, Jar

“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”

Kavya Gupta

Senior Product Manager, LazyPay