Improve Engagement & Retention On the Amazon MX Player App With Plotline
Launch experiences like stories, streaks, widgets, spotlights, & scratch cards without developer effort
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Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
Increase activation & reduce churn
Increase activation & reduce churn
Trusted By Fast-Growing Mobile App Companies, from startups to enterprise
In-App Stories
Showcase value prop and offers with Instagram-like stories
Drive usage of new features
Increase engagement on your app
Announce upcoming movies and series
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Full-Page Modals
Boost user engagement with Full-Page Modals
Instantly grab users' attention
Deliver important information
Announce new releases and features
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In-App Gamification
Drive deeper engagement with Gamification components
Reward your users with scratch cards
Add randomness with spin-the-wheel
Collect data and boost fun with quizzes
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Communicate with users through dynamic UI elements in your app

Stories
Tooltips
Videos
Spotlights
Animations
Floaters

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.

Google Pay uses tooltips to activate new users

Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Google pay tooltips for new users

Zomato uses a PiP video to introduce "ZPL"

To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
Zomato uses a PiP video to nudge users to use ZPL

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
Jar uses Plotline's Spotlight feature to improve adoption of GoldX

Candy Crush uses animations to guide new users to play effectively.

Candy Crush uses fun animations like guiding fingers to visually teach new players the swiping mechanics, building confidence for independent play.
Candy crush animation

Uber uses a floating button for quick access to current ride details

Uber lets users explore other parts of the app while having a simple way for them to come back to their current ride - using a floater.
Uber floater

Design -> Target -> Launch & Iterate

Design
Target
Launch

Customize designs to match your app

Design in-app experiences that seamlessly blend with your app - change fonts, backgrounds, colours and more

Target users with real-time segmentation

Target on events and attributes, or import cohorts from your favourite tools like Amplitude, Mixpanel, etc
Segment users to hyper specific cohorts

Launch experiments and measure impact

Continuously improve campaign performance by A/B testing
Measure impact of your experiments with Plotline
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Don’t Just Take Our Word For It

Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
Ready to improve mobile experiences?
Dive into the interactive demo to see how Plotline enables seamless user journeys.
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