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Samco Securities Limited is a leading investment platform that empowers users to trade and invest in stocks, IPOs, and mutual funds with ease. Known for its intuitive interface and user-friendly experience, the app has become a go-to platform for retail investors in India.
Focusing on offering low-cost, high-quality investment tools, the team has rapidly grown its user base and now serves millions of investors across the country. They continue to innovate in the financial services space, helping users build wealth through smart, accessible investment options.
How Samco uses Plotline
Over the past months, the team at Samco Securities Limited have launched multiple flows using Plotline, to get users more engaged with the app, and drive conversions.
Campaign: Driving IPO Applications through Native, No-code Widgets
During the peak IPO season, the team wanted to engage users more effectively to boost IPO applications, and in turn increase revenue. They used Plotline’s widgets to create native-looking elements that seamlessly announced IPOs like Swiggy and Niva Bupa.
These widgets were designed to capture user attention without disrupting the app experience, providing a smooth interaction that felt built-in rather than intrusive.
The users who saw the widgets engaged with and applied for IPOs at a 10% higher rate than those who didn’t.
"With Plotline, we've unlocked faster campaign execution and experimentation, driving an impactful increase in user engagement and revenue. By enabling our team to act quickly without engineering resources and optimize strategies, we've created timely, delightful experiences that resonate with our customers and deliver real business impact."
The team was also able to experiment with different versions of the widgets to see which led to the highest engagement, all without involving the development team.
By making these changes in real-time, they could adjust messaging based on the market’s reaction and improve overall conversion rates, all in a non-disruptive, cost-effective manner.
"Deploying Plotline has made the creation of app experiences seamless, enabling us to experiment more easily and quickly. User engagement has improved while taking a lot off our team’s plate. So far, it’s been great, and we can’t wait to do more together!"
