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Styling & UI
Build experiences that look native to your app
Pixel-perfect design flexibility for every in-app experience — match your brand without writing a line of code.
Trusted by growth teams at fast-scaling consumer companies
How leading apps use Plotline's UI elements
STORIES
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories — simple and easy to consume.
FLOATER
Poker Baazi uses floating buttons to drive signups for a tournament
The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
VIDEOS
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
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SPOTLIGHTS
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
TOOLTIPS
Google Pay uses tooltips to activate new users
By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.
STYLING
Match your design theme
Get started in minutes, but you always have the option to customize deeply to fit your app's aesthetic
- Intuitive UI builder - drag and drop elements
- Customize fonts, backgrounds and more
- Flexibility for deep customization
FIGMA IMPORT
Import designs directly from Figma
Skip the screenshot-and-rebuild cycle. Connect your Figma account and import frames directly into Plotline's campaign builder — keeping your original design fidelity intact.
- One-click import via Figma API token
- Preserve layers, text, and layout from your Figma frames
- Edit imported designs in Plotline's visual builder
RICH MEDIA
Add engaging visuals to help your brand stand out
Easily add rich media to your flows
- Add images, GIFs and videos
- Add rich media like Lottie files and embedded videos
- Increase LTV and conversions with contextual messaging
PERSONALIZATION
Dynamic content with Liquid Tags
Make every campaign feel personal. Insert real-time user data — names, balances, offers, plan details — directly into your in-app messages using Liquid Tags.
- Insert any user attribute with {{ user.attribute }} syntax
- Conditional logic with if/elsif/else for tailored messaging
- Default fallback values when attributes aren't available
LOCALIZATION
Speak every user's language
Reach users in the language they prefer. Create multi-language variants of any in-app experience — modals, tooltips, bottom sheets, stories, and widgets — all from one campaign.
- Multi-language content for every campaign format
- SDK auto-detects device locale and shows the right variant
- Manage all translations from a single dashboard view
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo