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Detailed examples of how some of the best consumer tech companies are utilizing in-app campaigns to drive activation, engagement and monetization

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Use cases
PhonePe uses a spotlight to boost QR scanner adoption
Feature adoption

PhonePe uses a spotlight to boost QR scanner adoption

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Category

PhonePe uses a spotlight to boost QR scanner adoption

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Uber uses a floater for showing ETA
Engagement

Uber uses a floater for showing ETA

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Category

Uber uses a floater for showing ETA

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Duolingo uses a quiz feature for language lessons
Engagement

Duolingo uses a quiz feature for language lessons

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Category

Duolingo uses a quiz feature for language lessons

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Cred employs spin-the-wheel for users to win daily rewards
Engagement

Cred employs spin-the-wheel for users to win daily rewards

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Category

Cred employs spin-the-wheel for users to win daily rewards

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Spotify uses a top banner to enable users to pick their artists
Engagement

Spotify uses a top banner to enable users to pick their artists

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Category

Spotify uses a top banner to enable users to pick their artists

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Duolingo uses tooltips to show the learning progress
Engagement

Duolingo uses tooltips to show the learning progress

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Category

Duolingo uses tooltips to show the learning progress

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Gullak uses stories to educate and encourage product adoption
Feature adoption

Gullak uses stories to educate and encourage product adoption

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Category

Gullak uses stories to educate and encourage product adoption

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Turtlemint employs stories to get users started with the app
Engagement

Turtlemint employs stories to get users started with the app

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Category

Turtlemint employs stories to get users started with the app

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Product Hunt employs a walkthrough using tooltips for new users
User onboarding

Product Hunt employs a walkthrough using tooltips for new users

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Category

Product Hunt employs a walkthrough using tooltips for new users

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Nykaa employs a walkthrough using tooltips for new users
User onboarding

Nykaa employs a walkthrough using tooltips for new users

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Category

Nykaa employs a walkthrough using tooltips for new users

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Khatabook uses a floater to announce its ongoing sale
Monetization

Khatabook uses a floater to announce its ongoing sale

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Category

Khatabook uses a floater to announce its ongoing sale

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Upstox uses a persistent top banner to drive adoption
Feature adoption

Upstox uses a persistent top banner to drive adoption

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Category

Upstox uses a persistent top banner to drive adoption

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Stable Money uses stories to communicate its value proposition
Engagement

Stable Money uses stories to communicate its value proposition

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Category

Stable Money uses stories to communicate its value proposition

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Ajio uses coachmarks to drive adoption of Wishlist feature
Feature adoption

Ajio uses coachmarks to drive adoption of Wishlist feature

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Category

Ajio uses coachmarks to drive adoption of Wishlist feature

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Headway uses always-on slider to drive conversions
Monetization

Headway uses always-on slider to drive conversions

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Category

Headway uses always-on slider to drive conversions

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Kuku FM uses persistent bottom banner to drive conversions
Monetization

Kuku FM uses persistent bottom banner to drive conversions

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Category

Kuku FM uses persistent bottom banner to drive conversions

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RedBus uses a PiP video to display the festive sales
Engagement

RedBus uses a PiP video to display the festive sales

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Category

RedBus uses a PiP video to display the festive sales

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Myntra uses an expandable floater for the adoption of MyFashionGPT
Feature adoption

Myntra uses an expandable floater for the adoption of MyFashionGPT

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Category

Myntra uses an expandable floater for the adoption of MyFashionGPT

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ACT Fibernet employs a guided tour for new users
User onboarding

ACT Fibernet employs a guided tour for new users

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Category

ACT Fibernet employs a guided tour for new users

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Tokopedia runs a floating action button to showcase discounts
Monetization

Tokopedia runs a floating action button to showcase discounts

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Category

Tokopedia runs a floating action button to showcase discounts

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MobiKwik introduces Xtra with a PiP video
Feature launch

MobiKwik introduces Xtra with a PiP video

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Category

MobiKwik introduces Xtra with a PiP video

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Binance uses a guided tour to educate new users
User onboarding

Binance uses a guided tour to educate new users

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Category

Binance uses a guided tour to educate new users

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Picsart uses bottom tabs to drive monetization
Monetization

Picsart uses bottom tabs to drive monetization

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Category

Picsart uses bottom tabs to drive monetization

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Blinkit uses PiP videos to share new deals
Engagement

Blinkit uses PiP videos to share new deals

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Category

Blinkit uses PiP videos to share new deals

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EazyDiner uses carousel screens for onboarding
User onboarding

EazyDiner uses carousel screens for onboarding

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Category

EazyDiner uses carousel screens for onboarding

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RazorPay uses in-app surveys to understand drop-off reasons
Feedback

RazorPay uses in-app surveys to understand drop-off reasons

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Category

RazorPay uses in-app surveys to understand drop-off reasons

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Flipkart uses coachmarks to onboard new users
User onboarding

Flipkart uses coachmarks to onboard new users

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Category

Flipkart uses coachmarks to onboard new users

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Jar uses Spotlight to monetize GoldX
Feature adoption

Jar uses Spotlight to monetize GoldX

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Category

Jar uses Spotlight to monetize GoldX

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Google Pay uses tooltips to activate new users
User onboarding

Google Pay uses tooltips to activate new users

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Category

Google Pay uses tooltips to activate new users

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MakeMyTrip uses real-time offers to convert users
Monetization

MakeMyTrip uses real-time offers to convert users

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Category

MakeMyTrip uses real-time offers to convert users

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SonyLiv uses a floating button to give Rocket Boys more exposure
Engagement

SonyLiv uses a floating button to give Rocket Boys more exposure

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Category

SonyLiv uses a floating button to give Rocket Boys more exposure

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INDmoney uses bottom tabs for their learning module
Feature adoption

INDmoney uses bottom tabs for their learning module

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Category

INDmoney uses bottom tabs for their learning module

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HealthifyMe uses real-time offers to drive subscriptions
Monetization

HealthifyMe uses real-time offers to drive subscriptions

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Category

HealthifyMe uses real-time offers to drive subscriptions

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Zomato introduced ZPL with a PiP video
Feature launch

Zomato introduced ZPL with a PiP video

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Category

Zomato introduced ZPL with a PiP video

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