Nykaa uses timer to boost purchases

Countdown timers create a sense of urgency, encouraging users to take action quickly during limited-time offers

Context‍

Nykaa uses countdown timers during it's Pink Friday Sale to highlight time-sensitive deals on the app. The ticking timer is prominently placed at the top of the page, constantly reminding users of the limited window to grab exclusive discounts.

Why this works‍

Countdown timers leverage the scarcity principle by emphasizing the fleeting nature of deals, which creates FOMO (fear of missing out). This psychological trigger pushes users to act fast, resulting in higher engagement and conversion rates.

Additionally, visually incorporating the timer at the top ensures constant visibility, keeping urgency at the forefront of users' minds as they browse through the sale.

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