Niyo Uses In-App Stories to Boost Flight & Visa Bookings

Engaging, travel-focused stories educate and inspire users while driving conversions for visa and flight bookings.

Context

To increase flight and visa bookings, Niyo launched in-app stories showcasing how travelers save money using Niyo. The stories also provided travel tips, food recommendations, and highlighted fast visa processing times, making international travel feel seamless and affordable.

The campaign targeted users interested in international travel but had not yet booked, ensuring high relevance and engagement. These Instagram-like stories were replayable, increasing recall and reinforcing the benefits of booking with Niyo.

Why This Works

In-app stories offer a familiar, immersive format that captures user attention without disrupting their experience. By blending social-style storytelling with actionable travel insights, Niyo turned passive browsing into informed decision-making.

With this approach, Niyo engaged high-intent travelers, making the booking process feel effortless and rewarding—leading to increased flight and visa conversions.

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