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Journeys
Cross-channel journeys that adapt in real-time
Orchestrate push, in-app, email, WhatsApp, and voice in a single flow. Every message adapts to user behavior — automatically, without code.
Trusted by product & growth teams at top consumer apps
Everything you need to orchestrate at scale
From visual flow building to real-time cross-channel delivery — launch journeys without waiting on engineering.
Visual Journey Builder
Build multi-step flows without engineering
A drag-and-drop canvas that marketing and growth teams can use to design cross-channel journeys — no code required.
- Drag-and-drop journey editor with branching and conditional logic
- Multi-step, multi-day flows with configurable delays
- Set frequency caps, exit conditions, and send windows
Cross-Channel Orchestration
Every channel in one flow
Combine push, in-app, email, WhatsApp, SMS, and voice in a single journey. Trigger the right channel based on user behavior.
- Push, in-app, email, WhatsApp, SMS, and voice in one canvas
- Trigger the right channel based on user behavior
- Journey-stitch push to in-app campaigns in real-time
Real-Time Triggers
Reach users at the exact moment
Start journeys from frontend events, backend signals, or dynamic segments. Every trigger fires in real-time — no batch processing.
- Frontend events trigger in-app campaigns with sub-100ms latency
- Backend events trigger via silent push — no SDK polling needed
- Segment-based triggers re-evaluate automatically as users qualify
Ingest events from any source in real-time
Connect your SDK, backend, data warehouse, or third-party tools. Plotline processes events in real-time so journeys react to user behavior the moment it happens.
- Frontend SDK events fire with sub-100ms latency
- Backend events via API, webhooks, or warehouse sync (Snowflake, BigQuery)
- Forward events from Amplitude, CleverTap, MoEngage with a single line of code
Unify anonymous and logged-in users automatically
Plotline merges anonymous device-level activity with logged-in user profiles. Journey history, events, and attributes carry over seamlessly — so users pick up where they left off.
- Automatic device-to-user merge on login
- Pre-login events and attributes carry over to the identified profile
- Support deferred init to control MAU billing
Target the right users at the right moment
Build dynamic audiences using real-time events, user attributes, or synced cohorts. Segments re-evaluate continuously — users move in and out automatically as behavior changes.
- Real-time filtering on events, attributes, and custom properties
- Sync cohorts from Amplitude, Mixpanel, MoEngage, and CSV uploads
- Dynamic segments re-evaluate on every session — no static lists
Teams that orchestrate smarter with Plotline
"The time to launch campaigns in our apps was significantly reduced, allowing us to implement changes swiftly and efficiently without code. Our CTRs soared with the personalized in-app approach."
"Plotline has transformed how we experiment and scale new features. The ability to launch campaigns directly from the dashboard, without relying on engineering, has been a game-changer."
"We've tried building in-app campaigns in-house. Significant time was required to build and release multiple experiments. Using Plotline, we've been able to rapidly decrease time to go-live."
Orchestrate the right experience at every lifecycle stage
Journeys for every goal
Onboarding journeys
Guide new users through setup with multi-day, multi-channel sequences that adapt to progress
Cross-sell & upsell
Trigger personalized product recommendations based on purchase history and browsing behavior
Feature adoption
Introduce features at the right moment based on user behavior and engagement patterns
Re-engagement
Win back dormant users with timed sequences across push, email, and in-app channels