All the knowledge you need to drive in-app growth

Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.

Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.

Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.

Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.

Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.

Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.

Understand the impact of onboarding on user engagement & retention, and how to measure its success with examples of the best flows across industries.

Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.

Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.

Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.

Discover 5 game-changing feature adoption & discovery strategies that will take your super app's user experience to the next level.

Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.