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In-App Engagement Campaigns to Drive Revenue during IPL 2025
With IPL 2025 around the corner, product and marketing teams at B2C app companies are on the lookout for in-app campaigns to drive business growth. Learn how.
Trusted by fast-growing mobile app companies
What you can expect to learn
Why use in-app campaigns
Insights on how to build agile, real-time marketing app engine that is responsive to high-traffic events like IPL
Ideas Across B2C Apps
Engagement-driven campaigns that boost participation & maximize revenue during IPL across gaming, fintech, e-commerce, and more
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Top Campaigns from 2024
Insights on what worked, for Zomato, Dream11, Flipkart in driving engagement and sales
STreaks
IPL Super Bettor Challenge
Users who successfully bet on 5 consecutive matches unlock an exclusive high-roller contest with premium rewards.
in APP STORY
Feature top picks before matches
A pre-match story showcases influencer fantasy picks, nudging users to lock in their captain/vice-captain before the deadline.
slot machine
Match-Day Rewards
Users pull a slot machine before the match to unlock cashback or big rewards for payments made during the game, encouraging spending.
quiz
Match-day trivia contest
Users answer a match-related quiz before checkout, and correct responses unlock free delivery on their order.
PINNED BANNER
Timer-based fee waivers
A countdown timer activates exclusive discounts on new categories every time a team hits 100+ runs or after every 5 overs
Don’t Just Take Our Word For It
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Build in-app experiences to drive growth
Create product tours, onboarding guides, new feature announcements and more to engage your users in-app
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