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In-App Engagement Campaigns to Drive Revenue during IPL 2025
With IPL 2025 around the corner, product and marketing teams at B2C app companies are on the lookout for in-app campaigns to drive business growth. Learn how.
Trusted by fast-growing mobile app companies
What you can expect to learn
Why use in-app campaigns
Insights on how to build agile, real-time marketing app engine that is responsive to high-traffic events like IPL
Ideas Across B2C Apps
Engagement-driven campaigns that boost participation & maximize revenue during IPL across gaming, fintech, e-commerce, and more
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Top Campaigns from 2024
Insights on what worked, for Zomato, Dream11, Flipkart in driving engagement and sales
How consumer apps can drive engagement this IPL
STreaks
IPL Super Bettor Challenge
Users who successfully bet on 5 consecutive matches unlock an exclusive high-roller contest with premium rewards.
in APP STORY
Feature top picks before matches
A pre-match story showcases influencer fantasy picks, nudging users to lock in their captain/vice-captain before the deadline.
slot machine
Match-Day Rewards
Users pull a slot machine before the match to unlock cashback or big rewards for payments made during the game, encouraging spending.
quiz
Match-day trivia contest
Users answer a match-related quiz before checkout, and correct responses unlock free delivery on their order.
PINNED BANNER
Timer-based fee waivers
A countdown timer activates exclusive discounts on new categories every time a team hits 100+ runs or after every 5 overs
Winning teams use Plotline for IPL & beyond
6X
Impressions on educational content to build trust
Upstox uses Plotline's stories, spotlight and more to boost activation & adoption.
4X
Increase in engagement & premium subscriptions
Airtel uses Plotline's widgets, bottom sheets and more to promote new content, boost watch time & susbcriptions
2X
Uplift in new user KYC completion
Zupee uses Plotline's floating buttons, scratch cards and more to activate & retain users.
Build in-app experiences to drive growth
Create product tours, onboarding guides, new feature announcements and more to engage your users in-app
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