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Run rapid experiments with in-line content
Test new product offerings, run painted door experiments, show grid recommendations — all without engineering bandwidth.
Trusted by growth teams at fast-scaling consumer companies
In-line content that feels native to your app
Configure widgets and stories that feel like a part of your app
SWIPE STRIP
CheQ surfaces partner deals with swipeable widgets
CheQ uses a swipeable widget carousel on their homepage to highlight partner offers, discounts, cashbacks, and brand deals — making them seamlessly discoverable without cluttering the user experience.
VIDEO BANNER
Zepto uses video widgets to showcase sponsored products
Zepto embeds auto-play video widgets within search results and category pages, letting partner brands showcase products in action — driving discovery and conversion with native video playback.
GRID WIDGETS
Swiggy uses real-time widget refresh for dynamic content
Swiggy uses real-time widget refresh to dynamically update content within embedded grid widgets — as users browse, the widgets update to show the most relevant offers, restaurant recommendations, and promotions.
Ready-to-use widget templates
Pick a template, customize it to match your brand, and go live — no design or development work required.
Swipe Strips
Carousel Banner
Text with CTA
Video Banner
CONTENT API
Pull real-time data into every widget
Fetch live data from any external API — balances, prices, recommendations, offers — and render it inside widgets at the moment they appear. No app release needed.
- Connect any REST API with authentication and custom headers
- Use Liquid Tags to map API response fields into widget content
- Retry logic and abort triggers ensure graceful fallbacks
Case study
CoinDCX drives a 10% uplift in new users who trade
Learn how CoinDCX drove a 30% uplift in futures trading and 10% increase in new user trades with in-line widgets
10%
Increase in new users who traded
30%
Uplift in futures trading users
Built for every stage of the user lifecycle
From first-time onboarding to repeat engagement — in-line widgets drive action where it matters most
Cross-sell and upsell offers
Surface contextual product recommendations and personalized offers as native inline cards — right where users are already browsing.
Product education and onboarding
Guide new users through key features with interactive inline content cards that explain product value in context.
Discovery and navigation
Help users discover new features, sections, or categories with swipeable strips and pinned banners that drive exploration.
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Seasonal and event campaigns
Launch time-bound promotions, sale banners, and event-specific content as native widgets — deploy and update without an app release.
What makes Plotline widgets different
Purpose-built for mobile apps — native rendering, real-time updates, and zero engineering overhead.
10+ widget formats
Swipe strips, banners, grids, carousels, stories, video widgets — every inline format in one platform.
Native rendering
Every widget renders natively on iOS and Android — matching your app's look and feel pixel for pixel.
Video support
Embed auto-play video widgets within your app layout. Supports PiP, full-width, and inline video formats.
Liquid Tags personalization
Insert user-specific data like names, balances, and offers into widgets using Liquid Tags — different content per user.
Real-time content updates
Change widget content from the dashboard. Updates propagate to all users in ~30 seconds — no app release needed.
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo