Case Study

Chalo sees an uplift in adoption of welcome offers by 14%

Chalo uses widgets to increase pass bookings

14%

uplift in TOFU/unique CTR for welcome offers

Problem

No way to communicate with users inside the app without using expensive engineering bandwidth

Strategy

Use Plotline to deploy in-app experiences and make changes without relying on engineering

Results

14%+ unique CTRs on welcome offers compared to push notifications (<2% CTRs)

Chalo is a free app that tracks buses live and provides mobile ticketing solutions for bus tickets and bus passes.

It provides an affordable, hassle-free experience for Indian commuters with live tracking of over 15,000 buses in 21 cities, and has more than 10M+ users.

How Chalo uses Plotline

Over the last 6 months, the product and growth teams Chalo have launched 30+ campaigns on Plotline, with the aim of improving multiple crucial metrics like pass booking rate and adoption of welcome offers (to boost retention).

Campaign 1: Improve the # of repeat bus bookings for long-term retention

The team wanted to increase the number of bus bookings and encourage users to keep coming back for more.

They launched a bottomsheet to highlight the possibility of “90% savings” on Chalo bus rides.

The campaign resulted in 14% uplift in the top-of-funnel / unique CTR for the offer, compared to <2% CTRs that are typically seen with push notifications.

Chalo uses bottom sheets to drive adoption of welcome offers

31%

uplift in new users who booked their first bus ride

5%

uplift in the TOFU for premium pass bookings

"Communicating with our users inside the app is extremely critical for us, as we don't send out many push notifications. In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool that helps us create a variety of in-app campaigns without engineering effort."

Apurva Jalit

AVP - Product at Chalo

Campaign 2: Increase the # of new users who book their first bus ride

Chalo wanted to simplify their onboarding for new users to prevent early drop-offs.

They decided to implement a guided Spotlight to adopt welcome offers for encouraging users to book their bus rides.

Trigger location: On the homepage
Audience: New users who open the app for the first time.

There was a 31% uplift in users who booked their first ride after seeing the Spotlight.

Campaign 3: Improve # of users who purchase premium passes

When a user purchases passes, two metrics are significantly improved:

(1) Long-term retention
(2) User lifetime value

Chalo decided to quickly launch a native widget showcasing the “pass purchase" option.

The team saw a 14% uplift in the TOFU for premium pass bookings

Plotline helps product and growth teams boost activation and retention metrics

We help you build and publish in-app messaging flows without coding, saving your developers time that can be better spent on other aspects of the product. Product and growth teams can use Plotline to create tooltips, coachmarks, bottomsheets, modals, spotlights and more that can be targeted to different user segments and shown in real-time.

The best consumer tech companies today like ShareChat, BharatPe, Meesho, Khatabook, Jar and LazyPay all use Plotline to improve activation, retention and in-app conversion metrics.

Join companies like Step, Upstox, Dream 11, Meesho, Khatabook, and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering