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Drive adoption of loans, cards and insurance in your app
Plotline helps you create dynamic experiences that improve onboarding and adoption
Trusted by fast-growing mobile app companies
How fintech companies use dynamic experiences
Join the likes of Upstox, BharatPe, Niyo, Kredivo and others to drive adoption
walkthrough
Step uses a walkthrough
Adding money is a crucial step (pun intended) in Step's onboarding journey. The team educated new users to add money using a walkthrough.
stories
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
scratch cards
Kredivo deploys scratch cards to improve engagement
Kredivo designed a scratch card to inform users of various deals and offers in a gamified manner.
animations
Upstox uses animations to introduce users to a hidden feature
Upstox showed users the ability to view historical stock values.
They implemented a long-press animation to introduce this feature subtly.
They implemented a long-press animation to introduce this feature subtly.
full-page video
Niyo uses a full-page video to promote their cards
Niyo has a debit card built specifically for users when traveling internationally. The team launched a full-page video to boost adoption.
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Arrest drop-offs from crucial steps in onboarding
Don't let those marketing dollars spent acquiring thousands of users go to waste
Improve onboarding with guided tours and tutorials
Show in-the-moment campaigns as soon as users abandon identity verification
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Cross-sell additional offerings to drive LTV
Communicate key value props when you have your user's attention on the app
Showcase loans, insurance and cards
Drive new feature adoption with announcements
Increase LTV with contextual messaging
37%
Improvement in adoption of special deals
Improvement in adoption of special deals
45%
Uplift in debit card adoption
Niyo launched in-app videos showcasing benefits of their debit card
120%
uplift in use of "bulk reminders"
Khatabook used Plotline’s spotlight to introduce "bulk reminders" feature
Don’t Just Take Our Word For It
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering