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Kredivo, recognized as Indonesia’s leading Buy-Now-Pay-Later platform, gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning; essentially representing the country’s first all-digital credit card-like product via the Kredivo app.
How Kredivo uses Plotline
Over the last 6 months, the growth and marketing teams at Kredivo have launched nearly 200+ campaigns on Plotline - to improve customers’ awareness of product features in the app.
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users’ historical behavior in the app, allowing us to customize our communication to users in a more relevant and timely manner."
Campaign 1: Improve # of users who are landing on biller page
The team noticed that some users need to be made aware of the variety of biller services such as top up phone credits, data, and electricity features that are available in the Kredivo app.
To tackle this problem, they launched a floater with a short-term offer to create a sense of urgency.
- Targeted to users who have not landed on biller page in the last few months, with a 90% rollout.
- When a person lands on the Dashboard page, the floater is triggered within a time lag of 100ms.
After the launch of the floater, we saw a 30% increase in the number of users landing on biller page during the campaign.
"Opting for a tool like Plotline has proven to be a highly cost-effective choice compared to running experiments in-house. This has not only saved us time and resources but also allowed us to be more agile in running multiple experiments and campaigns inside the app."
Campaign 2: Improve engagement of most loyal users via gamification
The Kredivo team also wanted to reward the most loyal users in a gamified manner.
They designed a campaign with different nudge types from scratch card, spotlight, and spin the wheel which saw an increase in ~40% of users landing on the Kredivo’s loyalty program page, Kredi Klab.
"Plotline's versatile in-app UI elements have allowed us to maximize uptake of our offers. These UI elements allowed us to guide users towards available deals in a non-intrusive manner proactively. By showcasing deals in real-time, we significantly increased engagement and adoption rates."
