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Every user journey your growth team can imagine, built without engineering.
One AI-native platform for every channel, every lifecycle stage, and every growth experiment.
Powering growth at 150+ consumer apps across 10 countries
In-App Experiences
The highest-converting surface in your product, fully owned by your growth team.
Most mobile engagement platforms treat in-app as an afterthought. Plotline was built for it. Launch native onboarding flows, nudges, gamification, and rich media directly inside your product. No engineering, no release cycle.
In-App Nudges
Guide users to the next right action, triggered by behaviour, targeted by segment.
Tooltips, bottom sheets, and pinned banners that meet users in the moment without interrupting their flow. Turn passive sessions into active ones.
- Onboard users with guided tours and contextual spotlights
- Drive feature adoption with timely in-app announcements
- Increase LTV with personalised, behaviour-triggered messaging
Inline Widgets
Own every surface of your app. Test messaging, layouts, and offers without a single pull request.
Drop native content blocks like grids, carousels, and stories into any screen. Your app looks built for each user. Because it is.
- Insert native widgets that fit seamlessly into any app screen
- Showcase value props and offers with Stories
- Deliver personalised recommendations at scale
Gamification
Build the habit loops that turn one-time users into daily actives.
Scratch cards, streaks, spin-the-wheel, and milestone rewards that make engagement feel earned, not forced. Drive repeat conversions without discounting.
- Reward users with scratch cards and spin-the-wheel mechanics
- Build daily habits with streaks and milestone rewards
- Collect data and drive engagement with interactive quizzes
In-App Video
Show, don't tell. Rich media that converts browsers into buyers without leaving the app.
Picture-in-picture, full-page video, and in-app stories that launch features, showcase offers, and drive action. Rich media that works as hard as your best ad creative.
- Launch features and deals with picture-in-picture videos
- Educate and activate users through in-app stories
- Drive conversions with full-page video offers
Off-App & Analytics
The journey doesn't stop
when they close the app.
Plotline is a complete omnichannel marketing automation platform, not just another in-app tool. Re-engage users across WhatsApp, email, push, and SMS using the same behavioural segments powering your in-app campaigns.
Every channel. Same user data. Zero stitching.
Know what's working. Know why.
Impressions, CTR, and revenue attribution tied directly to the campaign that drove them. Plus session replays so you see exactly what users did, not just what the numbers suggest.
Run the test. Ship the winner. Move on.
A/B test copy, design, timing, and channel mix simultaneously. Plotline reads statistical significance, declares a winner, and auto-deploys so the best idea always wins, fast.
Plotline AI
The AI layer that makes your entire customer engagement platform smarter.
Plotline AI runs across every part of the platform, deciding who to target, what to say, which creative to use, and whether your campaign is ready to ship. It's the intelligence layer connecting your in-app, off-app, and analytics into one system that gets better with every campaign.
AI Segmentation
Describe your audience in plain language. "Users who completed KYC but haven't transacted in 7 days." Plotline AI builds the segment instantly. No query builders, no analyst, no SQL.
AI Creative Generation
On-brand in-app creatives, banners, and copy, generated in seconds and ready to launch. Not a starting point to tweak for three days. The finished thing.
AI Campaign Review
Before anything goes live, AI reviews your campaign for copy quality, targeting accuracy, and design issues, catching problems you'd only discover after launch, before they cost you.
Loved by customers,
Trusted by enterprises
Trusted for industry recognition, enterprise security, and billions of interactions.
Hear from the folks who use Plotline daily
Leaders at top consumer apps have stopped waiting on dev cycles to launch app experiences. You can too.
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From first open to loyal power user, Plotline has the playbook.
Built for every stage of the user lifecycle
Onboarding & Activation
Get users to their first value moment, fast, with guided tours, spotlights, and checklists that turn sign-ups into activated users.
Cross-Sell & Upsell
Surface the right product to the right user at the right moment. In the app, not in an email they'll ignore.
Conversion & Monetization
Remove friction at every paywall and decision point. Contextual nudges that convert hesitation into action.
Gamification & Retention
Make your app worth coming back to. Streaks, rewards, and challenges that turn casual users into daily actives.