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Cermati is one of Indonesia’s leading digital financial platforms dedicated to simplifying personal finance with over 10M users. By aggregating and comparing a wide array of financial products — from personal loans and credit cards to insurance and investment solutions — Cermati empowers users with the transparent, accessible information they need to make informed decisions.
How Cermati uses Plotline
Over the past few quarters, the team at Cermati has launched multiple in-app campaigns with Plotline aimed at enhancing user engagement and boosting key conversion metrics. These targeted initiatives not only drive immediate action but also reinforce Cermati’s commitment to delivering clarity and value at every touchpoint.
"With Plotline, our growth team could launch and experiment with campaigns instantly, empowering us to optimize our app experience in real time, allowing for rapid experimentation and impressive conversion uplifts."
Campaign 1: Driving Loan Applications with a Floating Button
Users were uncertain about loan offers because fluctuating interest rates left them unclear about the true benefits of applying.
The team introduced a dynamic floating button to showcase real-time loan interest rates, ensuring that users had clear insights at the exact moment of decision-making — nudging them to apply for one while the rates were low.
This non-intrusive yet attention grabbing nudge led to a 50% increase in loans disbursed by enhancing visibility and boosting user confidence.
Campaign 2: Driving Voucher Redemptions with an Engaging Tooltip
The team realized that users were overlooking their available vouchers, missing out on exclusive deals and incentives that could boost their purchases.
They implemented a strategically positioned tooltip saying “Special coupons for you, claim before it expires” to guide users to their available vouchers. This proactive approach ensured that voucher details were prominently visible and easily accessible.
Out of 288K eligible users, the campaign targeted 246K users, with 21% of those who saw the tooltip making a purchase, compared to 0% in the control group.
