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Case Study
CoinDCX drives a 30% uplift in users who trade crypto futures
30%
Uplift in users who trade crypto futures
CoinDCX, India's most valuable crypto investment app, solves numerous problems faced by the Indian crypto community with solutions around crypto investing, crypto trading & crypto literacy.
It serves a vast user base of over 14M users, solidifying its position as a leading exchange in the Indian market.
How CoinDCX uses Plotline
Over the last 3 months, the product and growth team at CoinDCX has launched 20+ campaigns on Plotline, to improve multiple in-app metrics across activation, adoption, and retention.
Campaign 1: Drive the #of users who trade crypto futures
Understanding that futures trading is a significant revenue driver, CoinDCX aimed to increase the adoption of the feature.
They implemented a real-time bottom sheet to:
- Educate users about the benefits of futures trading
- And then guide them through the process to top up their Futures wallet and start trading crypto futures
30% more users started trading crypto futures if they had seen the campaign.
30%
Uplift in users who trade crypto futures
10%
Increase in new and dormant users who made a trade
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams. We have already seen a good impact and are excited to continue the partnership."
Minal Thukral
Executive VP - Growth at CoinDCX
Campaign 2: Increase # of trades
CoinDCX identified an opportunity to boost the number of trades made, by highlighting tokens with the highest trading volume.
They implemented a "Token of the Day" widget to spotlight high-volume tokens and encourage users to explore popular trading opportunities.
Through this, they directed new and dormant users towards these trending coins and encouraged them to make a trade.
10% users who saw the widget made a trade.
"To address high dropoffs of new users, we implemented guided walkthroughs using Plotline's diverse UI templates in our app. This resulted in a 45% increase in users initiating their first trade. This not only educated new users but also enhanced long-term retention."
Nissar Behera
Director - Growth Strategy at CoinDCX
Campaign 3: Increase the # of new users who start their first trade
CoinDCX recognized that many new users were not familiar with key features post-onboarding. They decided to implement a guided walkthrough that would educate users and lead them to start their first trade.
Keeping this in mind, they created a multi-step walkthrough highlighting the core features on the homepage.
Of the users to whom the 6-step walkthrough was targeted, ~45% started their first trade.
Plotline helps marketing and product teams boost onboarding and adoption metrics
We help you launch dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.
The best consumer tech companies today like Step, Upstox, Dream 11, BharatPe, Khatabook and many more use Plotline to improve onboarding and product adoption.
Run dynamic app experiences with Plotline
Join companies like Step, Upstox, Dream 11, Meesho, Stashaway and others that use Plotline to boost their onboarding and adoption metrics.