Eatsure Launches & Scales QuickiES with Dynamic In-App Campaigns

Campaign 1: Launching & Scaling QuickiES

EatSure set out to improve food delivery with QuickiES, their service promising delivery in 15 minutes or free. However, they understood that the success of QuickiES was not solely dependent on logistics; it required making fast, data-driven decisions about customer preferences and the overall product offering.

Before even launching, EatSure needed answers to a few crucial questions: Would users prefer a 10-minute delivery window, or would they opt for the 15-minute-or-free promise if deliveries were delayed? And, what would be the best name for the offering?

Instead of spending weeks debating these questions, the team decided to run in-app surveys via Plotline.

Once QuickiES was ready, the team didn’t have to wait for engineering cycles to update the app or conduct A/B tests. Plotline allowed the marketing team to launch dynamic in-app campaigns such as bottom sheets, teasers, and widgets to drive adoption.

This approach validated demand, optimized feature visibility, ensuring that QuickiES gained traction immediately and contributed to revenue growth.

"Plotline has transformed how we experiment and scale new features. The ability to launch campaigns directly from the dashboard, without relying on engineering or waiting for app updates, has been a game-changer. This has not only accelerated our go-to-market efforts but also improved user engagement and adoption, all while reducing dependencies on development cycles."

Sagar Kochhar

CEO at EatSure