Case Study

EatSure enables users to checkout easily with Stories

Jar uses Plotline's Spotlight to improve monetization

Problem

EatSure wanted to improve checkout conversions, engagement and repeat visits on their app

Strategy

Launched stories, scratch card and spin-the-wheel campaigns

Results

Saw an improvement in a range of metrics from checkout conversions, time to checkout and more

EatSure is an Indian on-demand food delivery company with around 10M app users. It is an easy-to-use app, with a wide range of delectable dishes from local restaurants.

How EatSure uses Plotline

Over the last 2 months, the growth team at EatSure has launched multiple campaigns on Plotline to improve metrics ranging from checkout conversions, time to checkout, repeat engagement and more.

Eatsure has Stories in their app | Plotline

Campaign 1: Promote quick checkout with Stories

Making it easier for your users to place orders is always a priority for food and delivery apps.

Using Stories on the homepage allows users a n engaging way to view new food items and checkout.

Campaign 2: Improve engagement of loyal users via gamification

The team wanted to showcase seasonal promotions to their users in a gamified manner.

They launched a summer-themed scratch card with a countdown/timer to create a sense of urgency and increase purchases.

Eatsure scratch card campaign using Plotline

EatSure uses Spin-the-wheel for daily engagement | Plotline

Campaign 3: Encourage users to visit the app using daily rewards

Most ecommerce or food and delivery apps want users to return the app at a higher frequency.

EatSure used a spin-the-wheel, an engagement strategy for users to try their luck and win daily rewards like cashback, gift vouchers, and more.

Giving out regular rewards encourages users to use those rewards during their next purchases and incentivizes more frequent visits to the app.

Plotline helps marketing and product teams boost onboarding and adoption metrics

We help you build and publish dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.

The best consumer tech companies today like Step, Upstox, Dream 11, BharatPe, Khatabook and many more use Plotline to improve onboarding and product adoption.

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Join companies like Step, Upstox, Dream 11, Meesho, Stashaway and others that use Plotline to boost their onboarding and adoption metrics.

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