CoinDCX Uses Swipeable Widgets to Boost Trading Activity

Dynamic token discovery nudges users toward high-volume trades, turning passive browsing into action.

Context

To increase the number of trades made by new and dormant users, CoinDCX implemented a swipeable strip of widgets that highlighted tokens with the highest trading volume. By surfacing trending coins right within the app’s interface, CoinDCX made it effortless for users to spot trading opportunities and take action.

This interactive approach helped users discover high-interest tokens, reducing friction in decision-making and increasing engagement with the trading platform.

Why This Works

By integrating real-time token highlights, CoinDCX turned trading into a seamless, low-effort experience. The swipeable strip format kept trending tokens visually accessible, ensuring that users remained engaged without needing to actively search.

With this approach, CoinDCX made trading feel intuitive and rewarding, driving higher participation among new users.

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