Zupee Uses Milestones & Scratch Cards to Drive Transactions

Smart incentives through gamification turn passive users into active transactors.

Context

Zupee designed a sleek, two-step campaign to encourage more users to make transactions. The campaign introduced a pinned banner that informed users they had unlocked a scratch card. Clicking on the banner led them to claim their reward—a 20% cashback on their next transaction.

Why This Works

The pinned banner ensured high visibility, keeping the incentive top of mind for users as they navigated the app. The scratch card reveal added an element of excitement, leveraging surprise-based gamification to nudge users toward completing a transaction.

By embedding rewards directly into the user journey, Zupee seamlessly turned engagement into action, making transactions feel rewarding and effortless.

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