Blinkit uses PiP videos to share new deals

Picture-in-picture videos are a great way for commerce apps to introduce new deals

Context

Blinkit is a commerce app in India.

To introduce users to new deals, the app created an engaging video 📽 that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.

Why this works

A PiP video is a way to engage your users without being intrusive to their experience. It works because:

It is non-intrusive: You can move it around, go about your order on the side and it can continue playing in the background
It's an engaging format: Video by default proves to be one of the more interesting mediums of communication, if done well.

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