Engagement

Stable Money uses Stories to communicate its value proposition

Stories can be an effective way to onboard new users by helping them quickly understand your value props.

Context

Stable Money, an app that lets its customers book fixed deposits digitally, introduced Stories to communicate its value prop and build trust with its users.

Why this works

Financial apps need to build trust with new users to effectively onboard them.

One way to build trust quickly is by helping users understand how your app works. Stable Money introduces new users to their value prop via Stories in a short, simple, and easy to consume format.

They have also tailored the Stories content to the app's specific goals and the needs of its user base.

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