Feature adoption

Gullak uses stories to educate and encourage product adoption

Stories can be an effective way to get users started with a particular product/feature in a more interactive and visually appealing manner

Context

Gullak is a mobile app that automates savings & invests these in Gold. Among the 6 products displayed in its app, if we click on the "Save on Spends" product, it walks us through the product details with the help of Stories. This is a great product/feature education use case.

Why this works

The stories featuring the "Save on Spends" product, educate the users on how to get started with that particular product and provides users with a series of benefits and steps to follow.

This enhances the adoption of the product and ultimately leads to increased engagement & conversion rates.

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