Kuku FM uses persistent bottom banner to drive conversions

Persistent bottom banner helps convert the free users to a premium subscription

Context

Kuku FM, an audiobook app tailored for the Indian market, boasts a significant free user base.

To drive more users towards paid subscriptions 🤑, they employ a persistent "bottom banner" placed just above the navigation menu. This banner prominently offers an attractive 50% discount to incentivize users to upgrade.

Why this works?

This banner takes up very less space, hangs in the background non-intrusively, and is easily available to users when they're jumping around in the app.

Subscribe to learn how best-in-class B2C brands use in-app engagement

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Take a tour

Start free trial