Spotify uses a top banner to enable users to pick their artists

Static top banners easily catches the attention of users throughout the user journey to drive engagement

Context

Spotify employs a top banner feature in its interface, strategically to enhance user engagement and satisfaction. This top banner serves as a dynamic gateway for users to curate their musical experience by handpicking their favorite artists.

Why this works

This deliberate choice empowers users to create a personalized profile that aligns with their unique tastes and preferences.

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