Feature adoption

Myntra uses an expandable floater for the adoption of MyFashionGPT

Expandable floaters are non-intrusive and promptly captures the user's attention

Content

Myntra recently launched MyFashionGPT. Users can now explore curated looks by typing in relevant keywords like “airport looks".It is designed to drive engagement, improve product discovery and cross-sell products.

To drive adoption of this new feature, Myntra uses an “expandable floater” for its discovery and adoption.

Why this works

This expandable floater captures users’ attention without being intrusive and fits in well with Myntra’s design theme.

By facilitating direct navigation to other features, the floater saves users approximately 10 seconds per interaction, enhancing the users’ shopping efficiency.

This streamlined user experience translates into higher revenue, driven by quick purchases on the platform.

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