Marketing Lead

You will work closely with sales, product and customer success and play a pivotal role in shaping our growth trajectory. You will be required to work on multiple initiatives for Plotline across channels to drive pipeline and revenue.

We have customers with ACV > $25k. The ideal candidate would have experience marketing to low-volume, high ACV customers.

By the end of 2 quarters with Plotline:

1. Take ownership of overall pipeline coverage from the marketing team.
2. Start generating $1M in sales qualified pipeline per quarter
3. Experiment with 1 or 2 new channels with solid learnings to use for future scaling
4. Build the necessary team to execute on above goals

We’re looking for a generalist who builds deep understanding of our target audience (product and marketing teams in consumer app companies) and finds the best ways to reach them.

Events: We’re largely confident that events is a channel we can scale at Plotline. You will be responsible for building a playbook and executing events as a channel to scale in the next 1-2 years.

1. Offline Events: Organize and execute offline events to enhance brand visibility and community engagement - conferences in the US, dinners and closed door events
2. Online events like webinars: Manage end-to-end webinar processes, from concept to execution, ensuring engagement and lead generation.

Brainstorm and execute new channels for our target market (not limited to):

1. Influencers & Partnerships: Develop co-marketing initiatives to expand reach and influence in our target market. Collaborate with industry leaders/influencers to boost brand trust
2. Free tools: Create and distribute valuable free tools for lead generation

Get involved in other go-to-market efforts

1. ‍Product Marketing: Product launches, Explainer videos, exploring engineering as marketing, etc
2. ‍Community: Build & nurture a close-knit community of potential/existing customers
3. ‍Newsletter Management: Oversee the creation and distribution of newsletters, managing subscriber lists effectively
4. ‍SEO: Enhance organic search rankings through manual link building and content distribution. Stay ahead by understanding competitive strategies and optimizing our approach‍
5. Social media: Assist in researching, posting, and engaging on social platforms, and repurpose content to maximize reach and engagement.
6. Onboard, manage and closely work with agencies for running different initiatives‍

Note: This role expects you to dabble into multiple marketing initiatives, you will own some end to end and support others in different capacities

We're looking for someone with 5-9 years of experience in marketing in an enterprise (high ACV, >$25k) B2B SaaS company.

1. Experience working across multiple channels like events, content marketing, etc
2. Have done 1-10 for a high ACV B2B SaaS company before
3. Executed successful marketing campaigns based on deep audience research and insights
4. Have a curiosity to tinker with AI technologies to increase efficiency of your output
5. Comfortable taking up pipeline and revenue goals