Drive Onboarding & Adoption in the Orange Health App
Plotline helps you create dynamic experiences that improve onboarding and adoption - without developer effort
Increase activation & reduce churn
Improve feature adoption & drive cross-sells
Drive higher revenues
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Trusted by fast-growing mobile app companies
How Plotline helps fast-growing cosumer apps
Launch stories, videos, streaks, animations, walkthroughs and more to drive onboarding, adoption and engagement - without developer effort
Stories
Animations
Tooltips
Videos
Spotlights
Floaters
Stories

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
animations

Jar uses animations to draw attention to "Save more"

To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Jar uses animations to drive repeat transactions, by using Plotline.
tooltips

Google Pay uses tooltips to activate new users

Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Google pay tooltips for new users
Videos

Zomato uses a PiP video to introduce "ZPL"

To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
Zomato uses a PiP video to nudge users to use ZPL
spotlights

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
Jar uses Plotline's Spotlight feature to improve adoption of GoldX
Floaters

Poker Baazi uses floating buttons to drive signups for a tournament

The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
Poker Baazi floating button
In-Line Widgets

Run experiments with in-line widgets. No engineering effort.

Insert native content in any section of your app to test new messaging, design, journeys and more
Set up native widgets that fit in-line with your app
Showcase value props or offers with Stories
Give personalized experiences with recommendations
Dashboard mockup
Dashboard mockup
In-App Nudges

Improve activation, feature adoption and retention with In-App Nudges

Communicate with users with multiple UI elements in your app
Improve onboarding with guided tours and tutorials
Drive new feature adoption with announcements
Increase LTV with contextual messaging
How It Works

Design -> Target -> Launch and Iterate

Customize designs to match your app

Design in-app experiences that seamlessly blend with your app - change fonts, backgrounds, colours and more

Target users with real-time segmentation

Target on events and attributes, or import cohorts from your favourite tools like Amplitude, Mixpanel, etc

Launch experiments and measure impact

Continuously improve campaign performance by A/B testing
Create designs that match your app
Segment users to hyper specific cohorts
Measure impact of your experiments with Plotline
Take a tour
Start free trial

Don’t Just Take Our Word For It

Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
Join companies like Step, Upstox, Dream 11, Meesho, Khatabook, and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering