The Product-Market Fit Decision Tree 🌲

Over time, we’ve come across many guides and resources on how to reach PMF.  All great in their own right, but we could add value by simplifying PMF to a simple decision tree framework 😄.
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What you see below is a modest attempt to portray PMF - a very complex topic - in a very simple format.

The Product Market Fit Decision Tree framework

Validating demand, willingness to pay and more!

Stories of startups at each stage of the decision tree to help you draw parallels and understand what goes into finding PMF.

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PMF Decision Tree storybook