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Case Study
Wynk saw an increase in users upgrading to "premium"
Wynk Music is an Indian Music streaming service and a digital distributor in multiple languages. Launched in September 2014 by Airtel Digital Limited, it has over 100 million downloads on the playstore and over 24 million songs to enjoy.
How Wynk uses Plotline
Over the last 3 months, the product and growth team at Wynk has launched 10+ campaigns on Plotline, with the aim of improving multiple in-app metrics across activation, retention and monetization.
Upgrade to Wynk Premium via gamification
The team wanted to improve the # of users upgrading to Wynk Premium.
They tried a gamified approach. They created a scratch card to notify users that their free download access is nearing expiration.
Users were encouraged to upgrade to the premium version at a discounted rate to maintain their download privileges.
- Audience: Targeted to users who are in the free plan.
- Trigger location: Homepage, when the user exhausts their free download access
The scratch card campaign s increase in users upgrading to the premium version.
Plotline helps marketing and product teams boost onboarding and adoption metrics
We help you build and publish dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.
The best consumer tech companies today like Step, Upstox, Dream 11, BharatPe, Khatabook and many more use Plotline to improve onboarding and product adoption.
Run dynamic app experiences with Plotline
Join companies like Step, Upstox, Dream 11, Meesho, Stashaway and others that use Plotline to boost their onboarding and adoption metrics.