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Make your app dynamic, in minutes
Plotline helps product and marketing teams make rapid changes to their app, so they are less dependent on engineering to achieve their onboarding and adoption goals.
Trusted by fast-growing mobile app companies
Introduce a variety of UX patterns without code
Choose from stories, videos, spotlights, tooltips and more to personalize user journeys in your app
Stories
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
tooltips
Google Pay uses tooltips to activate new users
Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Videos
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
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spotlights
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
animations
Candy Crush uses animations to guide new users to play effectively.
Candy Crush uses fun animations like guiding fingers to visually teach new players the swiping mechanics, building confidence for independent play.
Floaters
Uber uses a floating button for quick access to current ride details
Uber lets users explore other parts of the app while having a simple way for them to come back to their current ride - using a floater.
In-Line Widgets
Run experiments with in-line widgets
Insert native content in any section of your app to test new messaging, design, journeys and more
Set up native widgets that fit in-line with your app
Showcase value props or offers with Stories
Give personalized experiences with recommendations
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In-App Nudges
Improve activation, feature adoption and retention with In-App Nudges
Communicate with users with multiple UI elements in your app
Improve onboarding with guided tours and tutorials
Drive new feature adoption with announcements
Increase LTV with contextual messaging
Gamification
Drive deeper engagement with Gamification components
Engage your users with gamification-like elements
Reward your users with scratch cards
Add randomness with spin-the-wheel
Collect data and boost fun with quizzes
"We brought in Plotline to increase onboarding and product adoption within our app. Only a few weeks in, Plotline has helped us effortlessly create in-app experiences and significantly reduce the burden on internal teams. We can move faster and have seen strong conversions on our early campaigns."
Carter Hansen
Head of Marketing
How It Works
Design -> Target -> Launch and Iterate
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Use Cases
Built to solve use cases across the funnel
Make your app dynamic for users in any lifecycle stage
Onboarding new users
Guide new users to their aha moment quickly and improve onboarding
Adoption growth
Launch features and communicate their benefits with a variety of in-app nudges
Conversions and monetization
Convert on-the-fence users with timely nudges and drive user LTV
Don’t Just Take Our Word For It
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering