As push notifications and emails are struggling with declining CTRs, in-app messaging has emerged as a way to increase user engagement with your app and encourage users to use it repeatedly.

5 examples of apps using in-app messaging to increase user engagement

Mudrex uses stories to educate its users

Mudrex’s in-app stories educate and encourage users to use different cryptocurrencies in an interactive and fun way.

Organizing content into distinct story groups can effectively capture users' attention and encourage them to spend more time engaging with various stories. This enhances engagement and ultimately leads to increased conversion rates.

Blinkit uses PiP videos to share new deals

To introduce users to new deals, Blinkit created an engaging video that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.

This interactive video feature enhances user engagement by allowing them to freely interact with the content, providing a dynamic and personalized experience within the mobile app.

SonyLiv uses a floating button to give Rocket Boys more exposure

When SonyLiv launched Rocket Boys Season 2, they wanted to nudge more users to start watching.

In addition to placing it front and centre on the homepage, they also configured a Slider to draw user attention. This drove higher watch times and engagement on their most popular shows.

RedBus uses a PiP video to display the festive sales

Owing to Independence Day, there's been a "Freedom Sale" introduced by RedBus with several deals and discounts for ticket bookings.

To highlight this festive sale, the RedBus app showcases an engaging Picture-in-Picture (PiP) video in the background, encouraging users to explore and start booking tickets using those offers.

Jar uses a tooltip for users to engage with ‘Daily Savings’ feature

Jar used a tooltip on its FAQs screen to guide users to their Daily Savings page. Once a user understands how the Daily Savings work, Jar encourages them to spin with a tooltip, providing users with rewards for spinning, thereby increasing investment in the app and leading to higher future engagement.

Plotline helps product and growth teams in mobile app companies increase user engagement using in-app messaging

You can create in-app experiences like the examples shown above to encourage users to engage with your app regularly. All without having to rely on engineering.

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