Strategies to Increase App Adoption: Methods and Techniques

User adoption is the critical foundation for driving any app’s long-term success. It is not just about getting users to sign up but also about making your product's value visible enough to ensure their retention. 

In this blog, we will discuss some of the proven strategies on how to increase adoption of a product. Let's dig deeper!

What is App Adoption, and Why is it Important? 

As the name suggests, app adoption happens when a user gets to discover your mobile application and use it to meet their personal needs and goals. From being just a curious peeper, the user, when adopted, completes the transition to being an appreciator, making your product an integral part of their lives. This is when your product gains value.

Moreover, app growth requires higher adoption, which leads to retention, engagement, and revenue. This transition reduces churn rates and builds a solid user base.

Tracking your product's adoption is crucial to measuring the success of your newly introduced campaigns or features. By using the 12 major metrics for product adoption, you can identify your product's pain points. 

Understanding where you must invest and where you can chuck out is essential. Therefore, it is crucial to keep yourself updated with the product's adoption to identify its strengths and weaknesses.

Phases of App Adoption

App adoption generally goes through five key phases:

• Awareness: This is when your user first views your product.
• Interest: Once people hear about your product, they are curious and seek more information about it.
• Evaluation: Then, the user considers their needs and sees how your product serves them.
• Trial: This is when the user decides to assess your product by using it for a trial period.
• Adoption: Once your product seems to satisfy its conditions perfectly, the user slowly adopts it and becomes a regular customer.

It is vital to understand these phases as it help you strategize and ensure a smooth transition from awareness to adoption.

How to Increase App Adoption?

Getting higher app adoption is not just about getting users to register; what happens after that is more important. Ensuring customer retention is the primary goal you must achieve to get a higher app adoption. It is easier said than done.

To achieve that goal, you must thoroughly understand your customers. You can create personalized experiences for your users based on the collected data. This is essential to ensuring a seamless onboarding experience.

However, it does not end there. You must raise feature awareness and remove any obstacles preventing your customers from adopting. 

Lastly, you must ensure the user is motivated during this process. You can achieve this through offering rewards, badges, testimonials, and other methods. 

Okay, so let’s get to it. Here are the steps to increase app adoption:

1. Know Your Users and Personalize Their Experience 

The search for how to increase adoption of a product begins with user data collection. Analytic tools can help you identify engagement patterns, such as frequently used features.

Another way to understand your customer profile is to engage with them directly through feedback forms and surveys. Direct interactions can give an even more precise idea of your customer’s expectations, pain points, and needs. 

From the collected data, assess the various customer profiles, which represent multiple demographics with their own specific needs and motivations. By understanding these user segments, you can pinpoint their challenges and design the product experience to fit their requirements.

2. Create Personalized Experiences

Using the collected data, you can open a whole new world of personalization to ensure a smooth customer experience. By analyzing certain user segments, you can target specific demographics with PiP videos to increase engagement.

Furthermore, you can add interactive walkthroughs as a personalized feature during the onboarding process. This process can include in-app nudges, such as tooltips, which we at Plotline specialize in.

Along with these integrations, another method to get interactions is through enabling the user to seek support through various channels. This can include FAQ sections, live chats, and other mediums such as video tutorials. 

By adopting these techniques, personalization can create a whole new engagement experience for the user, which will boost your app’s adoption.

3. Drive Feature Adoption

Once the onboarding phase is over, it is your responsibility to ensure that the users stay as regulars. One way to drive adoption for your app is through driving adoption for your key features. Using gamification, another specialization of ours, you can interact with users by providing rewards and badges depending on engagements. 

In addition, marketers can use push notifications and target emails with this tinge of personalization depending on users' behaviors and interests. 

If a user has shown interest in a specific feature, send in success stories, related app updates, and testimonials through these mediums to ensure higher conversion rates.

Using in-app messages to provide exclusive offers, tips, or insights into the app keeps the user hooked on exploring more.

4. Remove Barriers to Adoption

Nothing in this world starts out perfect. Keeping this in mind, it is your responsibility to identify the pain points faced by users. This can happen anytime, be it onboarding, feature usage, or checkout. 

Another aspect to consider is the mobile application’s efficiency on different devices and operating systems. Whether on your tablet, phone, or laptop, the app must run seamlessly on all devices. 

Furthermore, when searching for increased conversions, do not force it on your customers. Make sure to provide your users with a free trial or demo window so they can explore the app and find its value. No marketing campaign can compete with the confidence gained by a user after trying the product first-hand.

5. Incentivize Adoption

There's nobody in this world who wouldn't love to receive some incentives. Just like how it is a motivation to work harder in your job, achieving engagement milestones can be a target for your users to receive certain incentives. 

Moreover, a major point to consider is the user’s behavior while providing incentives. Understand which features they're frequently using and provide specific discounts and rewards. 

From there, you can later take testimonials to showcase them across social media platforms and in-app videos. After all, there is no bigger marketing asset than a satisfied customer. 

Conclusion

When exploring how to increase adoption of a product, always make sure that your users' needs remain the top priority. This can assure safe and sound growth for your app. With Plotline's no-code user experiences elements, such as widgets, in-app nudges, and gamification, we design the ideal mobile adoption strategy. Book a demo with us to understand how we can boost your mobile app to the success of your dreams!