4 Effective Tactics to Increase Your Conversion Rate

We all want our apps to generate more revenue. And higher conversion rates are the key to achieving this. 

A high conversion rate indicates that a desired action, such as an in-app purchase or a signup, has often occurred. 

So, how do you achieve this? The key lies in enhancing your app’s user experience. This can include offering your customers a unique value proposition (UVP), deals and offers, engaging elements, and streamlined conversion. 

In this blog, we’ll explore some tested tactics for achieving the revenue numbers of your dreams.

What is a Unique Value Proposition?

A Unique Value Proposition (UVP) tells potential customers why they should choose your app. It shows how your app can solve a certain problem, offer unique benefits, and be better than the competition in the market.

What makes a strong UVP stand out from others is its ability to attract the right audience and drive them to conversions immediately. Your brand can immediately build interest and trust by displaying how you can tackle the app user’s pain points.

Tips for Showcasing USPs Effectively

While pitching your UVP, make sure to keep these tips in mind:

• Clarity is Key: Address your customers using simple and concise language. Avoid jargon, and ensure your language resonates with your target audience.
• Focus on the Customer: Instead of listing your app features, address how your app improves users' lives by tackling their pain points.
• Use Powerful Headlines: If you have a gift of gab, you’re in the right place. Having a strong headline or tagline that encapsulates UVP can make a world of difference.
• Adopt hero images: Use large, high-quality visuals representing your app service. These visual contexts enhance your message and can make your app special.
• Ensure clean page layout: Your page design should be as clean and direct as possible. Ideally, keep your UVP front and center, above the fold. 

By following these tips, you can ensure that your UVP stands out to your users. Let's now dive into understanding the importance of effective CTAs.

Use Compelling Calls to Action

A well-crafted Call to Action (CTA) is the difference between a visitor bouncing off and making a desired action. Here’s how a CTA can be the game changer for your app:

Impact of Strong CTAs

Strong CTAs are like GPS for your users. They tell them where to go next and can influence their actions by reducing friction during the decision-making process.

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Take the example of an e-commerce platform like Amazon. The app is the market leader with an excellent conversion rate of 13%. 

Amazon achieved this by adding a “Buy Now” CTA along with “Add to Cart.” 

Using such a CTA can create a sense of urgency in the user, prompting them to act immediately.

Designing Eye-Catching CTAs and Using Action-Oriented Language

A strong CTA has the unique ability to stand out in your app layout. To do this, adopt contrasting colors to make the button easily visible. Ensure that the CTA button is also easily clickable.

Adding on, an action-oriented CTA like “Get Premium Individual” can prompt users to focus more on the benefits of using your services. Ultimately, the goal is simple: make it visually appealing and persuasive.

Like the above example, the effectiveness of your CTA can change immediately if you understand the tone that can pull in your audience. 

By testing different CTAs, you can learn what your audience responds to best. And once you get it right, the conversions will follow.

Now, let’s see how you can utilize your users themselves to drive conversions.

Guiding Users to Relevant Services Through Social Proofs

There’s no marketing tool more powerful than user reviews and testimonials. Social proof is an essential part of enhancing conversion rates, as it builds trust and credibility in your app.

Here are a few forms of social proof and some ways to efficiently implement them to increase conversion rates:

Forms of Social Proof: Reviews, Testimonials, Trust Seals

A few types of social proof can include:

• Customer Reviews: Honest reviews can add authenticity to your app. Make sure you engage with users to make them feel valued. 
• Testimonials: Sharing a previous user’s testimonial is more likely to increase conversions to your app.
• Trust Seals: Users feel reassured when their apps have security badges and certifications, such as “Verified by PayPal.”

How to Effectively Implement Social Proof

To implement social proof effectively:

• Feature Customer Reviews Prominently: Ensure customer reviews are easy to find on your service pages. 
• Time your Testimonials to Perfection: Choose specific instances to show testimonials effectively. For example, show your testimonial when a user drops off your app’s conversion window. This ensures conversion completion.
• Use Visual Elements: Adding images or videos of real users makes the testimonials more authentic. Using PiP videos and full-page modals to display testimonials in your app is an effective way to build trust.
• Highlight Trust Seals Near Payment Sections: Showing users that their payments are secure can help reduce cart abandonment.

Small details like these can make a big difference in conversion rates. Now, let’s move on to something that can make or break a user’s experience—your app’s load speed.

Reducing the Time to “Aha” Moment

Enhancing your app’s page is necessary to improve conversions and app growth. We will look into the impact caused by app load speed and some ways to improve it:

Impact of Load Speed on Bounce and Conversion Rates

Studies have shown that even a second delay in load time can result in a 7% drop in conversions. Slow load speed can frustrate users, increase bounce rates, and cause revenue loss.

However, fast-loading pages create a smoother user experience. Therefore improved app loading speed encourages visitors to complete desired actions and grow your revenue stream.

Ways to Boost App Page Load Speed Using Tools

Now that you have an idea of how important it is to enhance your app load speed, let’s look into some methods to do so:

• Compressing Images: Reducing the image size without compromising on its quality can improve your load speed.
• Minifying CSS, JavaScript, and HTML: Minimizing the use of unnecessary characters in code can reduce file sizes and increase load speed.
• Using a Content Delivery Network (CDN): CDNs store copies of your content on multiple servers, giving users faster load times wherever they are.

In addition, tools like Google’s PageSpeed Insights help you pinpoint where your app’s performance needs improvement. 

Let’s now look into how integrating live chat options and AI chatbots into your app can be a game changer.

Integrate Live Chat and AI Chatbots

Adopting live chat and AI in your app using in-app tools like nudges can boost user engagement significantly. 

By fostering a responsive and supportive user experience, you can drive conversions to your app. 

Benefits of Live Chat for User Interaction

Live chats offer users instant support in dire times. Fintech apps like PayPal use live chats to help users resolve issues, giving instant relief.

Live chats also offer solutions for problems involving payments or quick doubts about features. Thus, they build user’s trust and enhance app retention. 

Use Cases for AI Chatbots

Delivering quick solutions by automating responses for commonly asked queries can increase user engagement and satisfaction. 

AI chatbots in e-commerce apps like Shopify assist users in tracking orders, making product recommendations, and booking appointments.

Another benefit of AI chatbots is that they provide users instant support outside work hours. This can enhance the app's overall efficiency and improve user satisfaction.

Rounding Up

Boosting your app’s conversion rate is about continuous learning and testing. Increasing the conversion rate requires regular testing and refining to meet user needs.

By adopting these strategies, you can design a seamless user experience and adapt to your users' needs using Plotline’s expert in-app elements, such as widgets, nudges, and gamification modules.

Ready to take your app to the next level? Plotline offers data-driven solutions to help you achieve your adoption, engagement, and monetization goals.

Get started to transform your app’s user experience into the one of your dreams!