5 Mobile App Feature Announcement Examples in 2024

Mobile-first companies constantly create new features, but it's not enough to develop them – you also need to ensure users know about and use these features. For that, in-app feature announcements are a proven method for effectively conveying the value of new features.

Here are five mobile app companies that employed innovative strategies to launch and boost adoption of their new features.

Netflix announced the Downloads feature to their app users with a full-page overlay

Netflix announced a new feature to help users never run out of content to watch - Downloads

To get users acquainted, Netflix introduced a full-page overlay with an exit button. This type of announcement throws subtlety out for a toss, but that’s okay when the feature is extremely important to your growth.

Headway announced the Spaced Repetition feature with a half-screen carousel

The ‘Spaced Repetition’ feature is a proven learning technique that is based on flashcards and aims to help with memorizing.

It was announced using a carousel placed inside a half-screen modal. The entire carousel provides guidance related to what the feature is about and how it will benefit the users.

Duolingo announced a paid subscription feature using a full-screen overlay

When Duolingo launched its paid subscriptions as an experiment to monetize its service, the announcement came in the form of a full-screen overlay. This was used to showcase the subscription options, benefits, and a call to action for users to upgrade.

MobiKwik announced a new feature Xtra with a PiP video

‍MobiKwik launched Xtra, a super flexible investment feature designed to cater to the needs of young investors.

To highlight this new offering,  an engaging Picture-in-Picture (PiP) video in the background was used, encouraging users to explore and start investing with the Xtra feature.

Jar highlighted a new feature launch (GoldX) with a spotlight to drive adoption

In a bid to improve monetization, the team at Jar launched “GoldX”. GoldX facilitates Jar users to lease gold to retail jewelers, who can then use it as part of their working capital.

Users landing on the homepage on an app launch are immediately shown how they can save and earn better with GoldX using a spotlight nudge.

Plotline helps you create in-app feature announcements without developer effort

Plotline's no-code platform enables you to deploy in-app feature announcements for your mobile app without writing a single line of code. We help you reach the right user with the right message when they’re on your app.

If you're interested in learning more about how Plotline can help you create in-app feature announcements to drive new feature adoption, start your free trial with us.