8 Strategies to Boost Conversion Rate in Mobile Games: A Guide for 2023

As mobile games continue to dominate the gaming industry, developers are constantly looking for ways to boost their conversion rates and improve the overall success of their games.

In this guide, we will explore 8 strategies that will help you increase your conversion rate and achieve greater success in the highly competitive world of mobile gaming in 2023.

Understanding conversion rate in mobile games

Conversion rate refers to the percentage of users who take a desired action, such as making an in-app purchase, subscribing to a premium membership, or completing a level. By increasing your conversion rate, you can effectively monetize your game and generate revenue.

Conversion rate is a key metric that gaming companies use to measure the success of their mobile games. A high conversion rate indicates that your game is effectively capturing and retaining the attention of players, while a low conversion rate may indicate areas for improvement.

Exploring different types of conversion rates in mobile games

In mobile games, there are various types of conversion rates that are needed to be aware of. These include the

1. Download-to-install conversion rate, which measures the percentage of users who actually install the game after downloading it. This conversion rate is crucial for understanding how well your game is attracting and convincing users to take the next step.
2. Install-to-purchase conversion rate, which measures the percentage of users who make an in-app purchase after installing the game. This conversion rate directly impacts your game's monetization strategy and revenue generation.

Furthermore, there is the level completion conversion rate, which measures the percentage of users who successfully complete a level in your game. This conversion rate is particularly relevant for games that have a level-based progression system.

Calculating conversion rates for mobile games

Calculating conversion rates for your mobile game is essential for tracking your progress and making informed decisions. To calculate your conversion rate, you'll need to divide the number of desired actions by the number of users who had the opportunity to take those actions.

For example, to calculate the download-to-install conversion rate, you would divide the number of game installations by the number of game downloads. This will give you a percentage that represents how many users actually installed the game after downloading it.

Similarly, to calculate the install-to-purchase conversion rate, you would divide the number of in-app purchases by the number of game installations. This will give you a percentage that represents how many users made a purchase after installing the game.

Strategies to boost conversion rate in mobile game

Now that you have a solid understanding of conversion rates, let's explore strategies to boost the conversion rate in your mobile game.

1. Optimizing your app store listing is one of the most effective ways to boost your conversion rate. Your app store listing plays a crucial role in attracting potential players and converting them into loyal users.
2. In addition to a compelling description, high-quality screenshots and videos are essential for capturing the attention of potential players. Use visually appealing screenshots that showcase the gameplay, graphics, and key features of your game.
3. Creating compelling video ads is another effective strategy for driving conversions in mobile games.  When creating video ads, focus on storytelling techniques that captivate the audience and create an emotional connection.
4. Use dynamic visuals, catchy soundtracks, and exciting gameplay footage to entice users and encourage them to take action.
5. Once users have installed your game, it's important to keep them engaged and motivated to make in-app purchases or complete desired actions.
6. Limited-time offers create a sense of urgency and scarcity, motivating players to take immediate action. Exclusive in-game rewards provide an incentive for players to continue playing and progressing in the game.
7. Social features, such as leaderboards and multiplayer modes, foster a sense of community and encourage players to compete and collaborate with each other.
8. Use in-app messages which are meant to guide new users on how to play the game effectively. For example, Candy Crush offers in-app tooltips to offer helpful hints, tips, and instructions, making it easier for players to understand the game mechanics, objectives, and features.

By implementing these strategies, you can not only increase your conversion rate but also enhance the overall gaming experience for your players. Remember, boosting conversion rate is an ongoing process that requires continuous monitoring, testing, and optimization.

Plotline helps B2C gaming apps to boost conversion rate in mobile games

As mobile games continue to soar in popularity, they must prioritize their conversion rates to achieve success in this highly competitive industry.

Plotline helps B2C gaming apps to improve the in-app conversion metrics by creating and deploying customizable in-app messages that match your design theme to a targeted user cohort.

Join us in our journey towards providing users with native in-app experiences and improving mobile game conversion rates.