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Case Study
Gameskraft boosts referrals and wallet top-ups to drive revenue
1.5X
user referrals added
Gameskraft is a leading gaming company specializing in skill-based games. Their flagship app, Rummytime (10M+ downloads), offers users an engaging platform for playing rummy with real-time multiplayer features.
How Gameskraft uses Plotline
Whether it’s placing high-visibility elements like the "100% Referral Rush" spotlight or using real-time bottom sheet notifications to encourage wallet top-ups, Plotline enables Gameskraft to seamlessly drive user actions and maximize revenue. The ability to adjust campaigns on the fly, based on data-driven insights, has been a key factor in increasing both user engagement and overall revenue.
Campaign 1: Boosting Referrals with Spotlight
To increase referrals, Gameskraft introduced a prominent "100% Referral Rush" spotlight in the Rummytime app, positioned in the navigation bar.
This visually striking feature offered users up to 5000 discount credits for successful referrals.
The campaign targeted users who hadn’t referred anyone in the past 7 days but had engaged with other in-app actions like withdrawals or reward claims.
By placing the referral message at the right moment and framing it as an exclusive, high-reward opportunity, the team drove a 166.67% rise in user referrals.
"Plotline simplifies experimentation for gaming apps like ours. With everything managed under one SDK, we can launch campaigns, track results, and optimize instantly—no complicated setups or delays. This ability to quickly adapt to user behavior has had a direct impact on our user experience and overall revenue."
Ramanuja Mangla
AVP of Product Management, Gameskraft
Campaign 2: Motivating Users to Add Cash with a Real-Time Bottom Sheet
The team also addressed the issue of low wallet balances with a real-time bottom sheet that reminded users to add cash to continue playing.
The message, "Play big, win big," was triggered when users had low balances, encouraging them to top up for uninterrupted gameplay.
This nudge lead to a 54.48% increase in cash addition clicks and a 12.79% improvement in successful cash additions, keeping users engaged and boosting revenue.
"With Plotline, we can quickly launch campaigns without waiting for the engineering team. It’s easy to use, and we get real-time insights. This agility helps us test new ideas, tweak in real time, and keep users engaged—all while driving revenue."
Iqbal Baig
Senior Product Manager, Gameskraft
Plotline helps marketing and product teams boost onboarding and adoption metrics
We help you build and publish dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.
The best consumer tech companies today like Step, Upstox, Dream 11, BharatPe, Khatabook and many more use Plotline to improve onboarding and product adoption.
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