Khatabook is India's leading business management app for MSMEs. It enables micro, small and medium merchants to track business transactions safely and securely. Khatabook has managed to raise over $100M in funding and has 50M+ downloads on the app store.

Due to the nature of its audience, it's extremely important for Khatabook to communicate the benefits of new features in a manner that owners of these small businesses can understand. Driving adoption becomes even more critical when features are directly responsible for driving higher revenue, as in the case of "Bulk reminders".

Switching from another vendor to Plotline

Khatabook was using another SaaS tool to deliver in-app messages for more than a year, and they were facing significant challenges.

• Performance: There was significant delay in when an event was triggered on the app’s frontend and when the nudge would be shown. By that time, the user had sometimes already exited the app, or they were on another page and the nudge felt intrusive
• Deliverability: From over 100k+ eligible users who should’ve seen the nudge, the tool would only show it to ~10k users. They could clearly see the difference when comparing the size of eligible cohorts on other analytical tools

How Khatabook uses Plotline

Over the last 3 months, Khatabook has launched multiple in-app campaigns using Plotline, with the aim of introducing features that are responsible for monetization and engagement. They've also run a number of campaigns around festive deals, sales and promotions.