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PokerBaazi, the flagship product of Baazi Games, is India’s premier online poker platform. Launched in 2014, PokerBaazi has grown to become the country’s largest poker platform, boasting a user base exceeding 3 million players.
How PokerBaazi uses Plotline
Over the last 3 months, the product and growth team at PokerBaazi has launched 10+ campaigns on Plotline, with the aim of improving multiple in-app metrics across activation, adoption, and monetization.
Campaign 1: Improve activation metrics via a guided walkthrough
The team recognized that many new users were not sufficiently familiar with core features. They decided to implement a guided walkthrough that would reduce cognitive load for new users and help them get started.
Keeping this in mind, they created an in-app walkthrough with multiple Spotlights.
- Trigger location: Homepage, highlighting core features like “Practice games” (playing poker with free practice chips).
- Audience: Targeted to users who explore the app but return to the homepage without going to the poker table.
They saw a ~50% uplift in users who started their first game.
"Our app has a lot of features, so new users often get overwhelmed when they start using our app. This leads to high dropoffs in the first few days after install. We decided to tackle this problem with guided walkthroughs using Plotline. The variety of UI templates available on Plotline helps us communicate with our users when they are on our app. We now see almost 50% more users actually starting their first game and seeing value with our app - in the long-term this also improves retention."
Campaign 2: Improve top-of-funnel for the GOAT tournament
The GOAT tournament boasted a guaranteed prize pool of 10 Crores. The team wanted to improve the number of users who take part in the tournament.
For this, they launched a floating action button highlighting the “10 Cr Prize Pool” benefit.
- Trigger location: On the homepage, within 100ms of users opening the app.
- Audience: Targeted to all the users who open the app during the duration of the tournament.
The floating action button drove a 22% uplift in top-of-funnel of the tournament.
Campaign 3: Enhance engagement with Stories
Recognizing the importance of retaining users and keeping their interest sustained, PokerBaazi prioritized refining communication strategies to effectively increase the the time they spend on the app playing
Keeping this in mind, they deployed Stories to elevate user engagement and retention.
They saw a ~8% uplift in users who viewed Stories, continued playing in the PokerBaazi app.
