We use cookies to ensure you get the best experience on our website. For more details, refer to our cookie policy and privacy policy.
Generate campaign ideas for app growth with AI
The Campaign Idea Generator gives multiple ideas across push, SMS, email and
in-app messaging based on your use case
in-app messaging based on your use case
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Bring your ideas to life with Plotline
Choose from stories, videos, spotlights, tooltips, animations and more to engage users in your app...without being bottlenecked by engineering bandwidth
Stories
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
tooltips
Google Pay uses tooltips to activate new users
Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Videos
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
.gif)
spotlights
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
animations
Jar uses animations to draw attention to "Save more"
To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Floaters
Poker Baazi uses floating buttons to drive signups for a tournament
The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
Join companies like Step, Upstox, Dream 11, Meesho, Khatabook, and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering